For women who have tried everything
You didn’t fail the diet. The diet failed you.
If you have started again every Monday for years, losing a bit and putting it back on until you end up further behind than when you started, the problem was never your willpower, it was the method you were handed.
Book a call
Let’s find out what has actually been stopping you
A free and honest conversation, where we go through why the previous attempts did not stick, name the specific thing that has been blocking you, and map out a plan built around your life. If I am not the right fit for you I will say so, and point you at what is.
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70%
Fat loss is 70% your mind, and 30% the food and the training
Almost every plan you have tried worked on the 30% and ignored the rest, which is why they held together for about three weeks and then quietly came apart. If you eat because you are stressed or exhausted or bored, and nobody has ever helped you with that part of it, then no meal plan was ever going to survive a bad week.
Why it hasn’t worked before
Four reasons, and not one of them is a character flaw.
You cut too hard
Calories too low and training too hard, so your body pushed back with low energy, constant hunger and a mood that never quite lifted, until eventually you could not keep it up. Nobody can keep that up, and that is biology rather than weakness.
The binge cycle
One difficult day turns into a difficult week, the guilt arrives, and you restrict harder to make up for it, until it breaks again and the whole thing repeats. It is exhausting to live with, and over time it wears down your metabolism and your confidence together.
Nobody asked why you were eating
When the eating is driven by stress or boredom or sheer exhaustion and that never gets addressed, you arrive back in the same place no matter how sensible the plan was. This is the part that almost every coach skips straight past.
You lost muscle along the way
Deep deficits and endless cardio burn through muscle as well as fat, and less muscle means a slower metabolism, which means eating less and less just to stay where you are. Every attempt like that makes the next one harder than the last.
What we do instead
Psychology first
Before we touch your food or your training we work out why you eat the way you do, looking at the triggers, the stress patterns and the specific moments where it tends to fall apart. The day the question changes from how little can I get away with eating, to how do I feed myself properly, everything after it gets easier.
Built to be sustainable
No starvation, no two hour sessions and no banned foods, because the best plan in the world is worthless if you cannot live with it. Most of my clients train three times a week and eat more than they were eating before, and they get better results than the old way ever gave them, partly because we protect your muscle throughout and that is what protects your metabolism.
Support every day
The plan is not the hard part, sticking to it is, so you get daily check ins and someone to talk to on the days it gets difficult. It will get difficult at some point, and that is exactly the moment most people quietly stop, which is why the support is daily rather than once a week.
This is for you if…
- You have tried several diets over the years, and whether or not the weight came off, it never stayed off.
- You eat when you are stressed or tired rather than hungry, then feel guilty about it, and the whole cycle starts again.
- You are genuinely busy with work and kids, and you have not got two hours a day to give to a gym.
- You followed the eat less and move more advice properly, it did not work, and you have started to wonder whether something is wrong with you.
- You want to lose weight without cutting out the food you love or punishing yourself for eating it.
- You want it to still be true in two years, rather than lasting only as long as the programme does.
This isn’t for you if…
- You are after a quick fix or a shortcut, because this is a system and it asks you to show up for it.
- You would rather not look at the emotional side of eating, which is the part that decides whether any of it lasts.
- You are waiting to feel motivated before you start, when motivation turns up after you act rather than before.
- You just want a meal plan with no explanation behind it, which is how people end up back at the beginning a few months later.
Women who were exactly where you are
Made72kg to 59kg
She was working two jobs, in the gym nearly every day doing endless cardio and eating as little as she could manage, and getting nowhere for all of it. We cut her back to three sessions a week, kept her favourite foods in, and built the whole thing around the life she actually has rather than one she would have to invent. What she says now is that she enjoys the process, which is not something she could have said before.
Judah8kg down, injuries gone
A teacher in her forties who had spent years in group classes putting in genuine effort and collecting injuries for it. Twelve weeks later she had hit her goal training three times a week with no dedicated cardio at all, and what mattered most to her was knowing how to keep hold of it, with her two daughters watching her do it.
Liana17kg down
A mum of two working full time, where no two weeks ever look the same. When she had the time we used it and when she did not we adapted around it, which is the only approach that survives a life like hers. She eats more than she used to now, she does not feel guilty about it, and she has kept it off.
Hannah19kg down
She had never trained before, she was depressed and binging, and she had no real idea where to start. The weight did come off over time, but the bigger change by some distance was in who she became while it was happening.
The goal is that you don’t need me
This is not about hitting a number on a scale and then defending it forever. The point is that you come to understand this well enough to run it yourself, so you eat what you want without the guilt, you have got the energy for your kids and your job, and Monday stops being the day you start over. Once you own the system you do not need another coach or another programme, you just live this way.
© EVOLVE · Coaching that actually lasts.